Black Friday once again on us and while the two words can meet you fear or wonder, Netflix has never participated in the celebration even when most of the competition streams it.
Every year, Black Friday marks the busiest shopping day of this year and follows the day after Thanksgiving. While the holidays began in the United States, it was spread throughout the world with most of the world now participating.
Most of the reasons why people participate in a day is because they are looking for offers and indeed, thousands of retailers from offline and online discounts including large ribbons.
Our friends at Cordcuttersnews are already busy collecting some of the best streaming offers for 2021. At present, some of the biggest offers including upstream bring back the 99 Cent deal, the PBS PBS delivery channel is discounted to 99 cents, for free and AMC + provides an agreement where you get the service Just a shame of $ 2 a month. Me
There are many examples but not among them are Netflix who have never participated in the holiday season and indeed rarely if you have ever discounted the service for Black Friday or vice versa.
We have seen examples of Netflix discounted in other methods whether it offers a free level of Netflix in Kenya or Vietnam or offers a cellphone level but it’s not a discount per word.
So why does Netflix don’t participate in discounts or Black Friday? Well, according to Patrick Campbell of PricelGligently, it can cause long-term damage to your overall product and brand.
In its part, Patrick said that discounted prices could increase the acquisition (something Netflix rivals focused more when they tried to compete in a crowded room) but said there were shortcomings that could be easily applied to the ribbon including:
- Lower willingness to pay in the future because the perceived value of your product is now at the lower discounted tier.
- Higher churn rates as price rises almost always lead to customers unsubscribing.
- Trains your customer base to devalue your product from the get-go.
Given these Black Friday deals for streamers seem to be the same every year, well-trained consumers could simply only ever jump onto your service at a discounted rate from here on out.
So all this is to say that Netflix could be abiding by this principle by going along with the mantra that the price you pay is the price you see and that’s it.
You can sometimes get Netflix cheaper whether that be with a phone plan or via using discounted gift vouchers but that isn’t quite the same as direct discounts.
At this point, we should note that Netflix has steadily been raising its prices over time with premium Netflix jumping from $13.99 to $17.99 in the US between 2013 and 2021.
Will Netflix.Shop participate in Black Friday?
One big difference going into 2021 is Netflix’s new merchandise shop. Will that be participating in Black Friday? At the moment, that looks unlikely.
Instead, they’re currently running an event over Thanksgiving called “Prop Drop Sweepstakes” which allows you to enter to win iconic props seen in shows such as Stranger Things, Squid Game, The Witcher, Sex Education, Bridgerton, Lost in Space and Money Heist. Only those in the United States are allowed to participate, however.
Do you wish Netflix did a special deal for Black Friday? Do you think they have the right strategy when it comes to discounts? Let us know in the comments.