What initially started as a simple practice of distributing press releases, monitoring media coverage, and securing media placements, public relations (PR) has evolved into an industry that exerts influence over virtually every facet of business, fundamentally reshaping the way brands communicate. In today's dynamic landscape, PR has metamorphosed into a strategic communication process, adapting to the continuous advancements in society and technology. It empowers contemporary businesses to establish and fortify mutually beneficial connections with their diverse audiences. However, in a country as diverse as India, where a multitude of news channels and publications thrive, the ability of brands to effectively reach, engage, and communicate with the media can be a formidable challenge. Thi...