Studio71 CEO on the rise of TikTok, how selling products can beat advertising for YouTubers, and what it takes to become a multi-platform star
With many followers across platforms like Instagram, Snapchat, and TikTok, popular YouTube creators like Emma Chamberlain (8.5 million subscribers) aren't just creating content for YouTube anymore.
"When you begin it's you, a camera, and your computer," said Reza Izad, cofounder and global CEO of Studio71. But as you expand, you've got to evolve. "The audience on TikTok, YouTube, Snap, Instagram, are all radically different. If you'll , it's ideal to get on all of them," he said.
Digital networks like Studio71 work with influencer clients in expanding their brands beyond YouTube, through content production and distribution, and in building more stable revenue opportunities through advertising.
Recently, Studio71 worked with Chamberlain to launch a Snapchat series, "Adulting With Emma Chamb...