On September 28, Netflix announced its first acquisition of game studios: night school studio, Oxenfree and after-part developers. This purchase reports the beginning of a new era for Netflix, plus announcing video games being included in the price of a subscription to Netflix. A monetary investment shows that the Streamer takes his seemingly sudden interest in video games seriously. But why video games? To understand that, you must understand how Netflix targets competition.
Although obvious competition for Netflix is in other streaming services such as Disney + and Hbomax, more recently, the company has mentioned competition on the screen and the entertainment time. In the letter of April 2021 to the shareholders, Netflix said: “We compete with many activities for consumer entertainment time, ranging from linear television, video game and content visualization generated by the user. For This reason, the line of thought of the streaming giant is probably that diversify which content is available on applications and Netflix.com offers users an incentive to keep their attention firmly on Netflix.
To start this new business in the game, Netflix hit Mike Verdu, the VP of augmented reality and the content of the virtual reality on Facebook, as VP of game development on July 14. Looking at the history of Verdu jobs, it could appear the early game of Verdu. The phase will do the center of mobile style games. While Verdu had started in the game industry in 1990 as the co-founder of the Spellcasting series legend animators, the critical mission and more – in 2009, he moved to Zynga during the Facebook Games craze that saw Farmville and Mafia Wars impregnate culture. Finally, he turned into a new company in Tapzen, which focused on mobile strategy games. Verdu then moved to EA Mobile, supervising his mobile game portfolio until he moved to Facebook in May 2019.
On the same day as the hiring of Mike Verdu, Netflix unveiled an initiative to offer video games via Netflix mobile applications. On August 26, Netflix announced that the tests would start immediately on Android phones in Poland. The reason for Android phones only is that Apple requires a certification for any game to be listed on their digital preset. Although the cost of doing it is not exorbitant, Netflix can simply wait to see how Xbox and Apple resolve their dispute over Xbox Cloud Gaming used via the Xbox application on iOS before moving forward with the IOS test. their own service.
The initial game of games in the Polish test included strange things: 1984, a 16-bit action set that takes place between the seasons 1 and 2 of the series, and stiff things 3, a 16-bit beat. which reduce the events of the third season of the series. Games are available for subscribers via Google Play Store download after entering their Netflix connection credentials (quite interesting, these games have been removed for sale of all other platforms on the same day.) September 28, the tests expanded to Italy and Spain with three other games – Blast of the map, Yewer Up and Shoops – added to the offerings, indicating that other mobile games can join the service outside Netflix licenses .
Future potential netflix licenses joining the short-term range of short-term crystal: the age of tactics of resistance, a tactical tactical role play developed by Texas Developer Bonus XP Inc. (which has also developed to Both foreign games games) and Kate: collateral damage, an action game resembling a thug based on the original NETFLIX movie Kate of the Brazilian developer of the Ludic Games. Then there are games manufactured by the recent acquisition school studio. Oxenfree and after-part, graphic adventure games, were self-published by the night school, but their last adventure game, next stop nowhere, is an exclusive Apple Arcade game and would probably need an exit To move to the Netflix application.